![]() ![]() Budweiser is also offering a chance to win additional at-home viewing prizes from January 25 until the Super Bowl on February 7 by going to. I’m happy toīe a part of Budweiser’s celebration of our resilience and hope during these challenging times.”īudweiser is allocating its media investment to help support critical Covid-19 vaccine awareness and access through various marketing efforts later throughout the year. By Clicking on Accept, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and. “Budweiser shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. “I’m proud to lend my voice to the “Bigger Picture” film,” said Jones. She also directed Quincy, a documentary on her father, Quincy Jones, that won the Grammy Award for best music film in 2019. She’s also been in such films as I Love You, Man and The Social Network, and cowrote the story of Toy Story 4. Jones has a long resume in film and television, including appearances on TV’s The Office and Parks and Recreation. 'Sell/Buy/Date': Laverne Cox Exits Sarah Jones' Sex Worker Doc Following "Outrage" 'On The Rocks': Read The Screenplay For Sofia Coppola's Father-Daughter Dramedy Super Bowl: Eric Church, Jazmine Sullivan To Sing National Anthem H.E.R. The clip marks the first time in 37 years Budweiser, a major in-game sponsor known for such iconic ads as a puppy returning home and the use of Stevie Nicks’s song Landslide as a horse comes back to its former owner, will not air an ad during the game. "To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we're stepping in to support critical awareness of the COVID-19 vaccine.The unity of purpose and human resilience created by the pandemic’s requirements will be on display during the Super Bowl in Bigger Picture, a film segment produced by Budweiser in place of its usual in-game ads and narrated by Rashida Jones. 1-min read The unity of purpose and human resilience created by the pandemic’s requirements will be on display during the Super Bowl in Bigger Picture, a film segment."Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family," Budweiser's VP of Marketing, Monica Rustgi said. The company said in a statement that it made the decision to "ensure we are investing in the right resources during these unprecedented times." Pepsi, who has had famous cameos from stars including Cardi B and Cindy Crawford, has also forfeited the big game airtime and said it will instead focus on its investment in the halftime show.Ĭoca-Cola also announced recently the choice to sit this year out. I'm happy to be a part of Budweiser's celebration of our resilience and hope during these challenging times."īudweiser is among the first brands to create a film and donation in lieu of advertising airtime for the Ad Council and a public health initiative, COVID Collaborative's COVID-19 Vaccine Education Initiative. The host of the "Ask Big Questions" podcast said in a statement, "I'm proud to lend my voice" to this film because she explained the brand "shares my commitment to advocating for COVID-19 prevention and vaccine awareness and education. The Super Bowl LV campaign, narrated by actress, advocate and director Rashida Jones, "champions the resilience of America and the promise of the future." The piece, entitled 'Bigger Picture,' celebrates the individual acts of resilience that sparked hope during the last year and spotlights a group of first responders who were among the first people to receive a COVID-19 vaccine." Andy Awards // Gold // Bravery // Budweiser Bigger Picture One Show // Gold // Public Relations. "This year, Budweiser will be running its ad digitally in the week leading up to and during the game. WARC 100 // Budweiser Bigger Picture 2021. Narrated by actress Rashida Jones, the 90-second clip, titled 'Bigger Picture,' focuses on the resilience. ![]() "Budweiser is foregoing its iconic in-game Super Bowl airtime and reallocating the media investment to help support recovery in the on-premise through COVID-19 vaccine awareness and education throughout the year," the company said in a statement. Budweiser still plans to run a Super Bowl ad digitally, which was shared on Twitter Monday. The brand, owned by Anheuser-Busch, announced on Monday that for the first time in 37 years it is trading out it's traditional advertising approach to dedicate efforts elsewhere "after a year that looked like no other." From funny frogs and heartwarming dogs to classic Clydesdale horses pulling a Budweiser carriage, the beer brand often created a buzz among Super Bowl watchers, but this year the company will not be part of commercial breaks during the big game. ![]()
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